Analytics
The data that proves your interactive map’s value
A well-designed interactive map delivers value every single day — but without data to back it up, that value stays invisible to whoever controls the budget. Every ownMap map comes with its own real-time usage dashboard, with no extra setup required. Here’s why this isn’t just a nice-to-have, but a genuine management tool.
Why measure it ?
Six reasons to track your usage statistics
Justify the budget, every year
Sessions, routes calculated, searches performed: concrete indicators to present to your management or local authority at renewal time.
Spot what isn’t working yet
A place that’s never searched for, a route abandoned halfway: statistics reveal friction points invisible to the naked eye and guide your improvement priorities.
Measure the impact of your key events
Back-to-school, open house, trade show: compare traffic before and after an event or a communication campaign.
Prove real accessibility
Tracking accessible routes turns a stated commitment into proof of actual use — useful for an accessibility file or a public tender.
Anticipate footfall instead of just reacting to it
Identifying peak hours and high-traffic areas helps you right-size front-desk staffing and signage, based on real data.
Showcase your digital transformation
A live, constantly updated dashboard is tangible proof of modernization to show your management, your oversight bodies, or in your activity reports.
In the field
A concrete example: URCA’s campus
This kind of volume, visible directly in the dashboard, turns a map that simply “exists” into a service whose real usage is measured — and therefore defensible.
students guided every day
Buildings on URCA’s campus
Data sovereignty
And where does your analytics data actually go?
Just like the rest of the platform, your statistics stay hosted in France, under French law, with GDPR compliance built in by design — often a decisive factor for public institutions.